February 1, 2023


A Passion for Better Health

BeachLife’s Sanford, Quality’s Jones program way of living restaurant

by Garth Meyer

BeachLife co-founder Allen Sanford, and Excellent Seafoods president Jeff Jones system to open up California Surf Club within just the up coming two years in King Harbor. 

The Redondo City Council paved the way for the undertaking at its Tuesday conference when it agreed in theory to a 10-yr lease of the previous Ruby’s and Chillers buildings to dwelling the new enterprise.

The previous Ruby’s will be a total-assistance, barbecue-based mostly restaurant, even though the old Chillers will grow to be a multi-use “lifestyle” house – the two buildings linked by an open up lawn.

“The notion of going to a restaurant and not possessing to sit at a official table, where you can dangle out, and your children can go play ping pong seems like the long term to me,” Sanford said.

On Dec. 12, the Harbor Commission accredited a conditional use permit for the job.

 “We glimpse forward to this happening,” Harbor Commissioner Roger Carlson mentioned. “I’m thrilled that it is Jeff Jones and Allen Sanford, two lengthy-time, verified local business house owners. You couldn’t question for superior than that.”

Speaking in guidance of Sanford and Jones at the Harbor Commission meeting were Skechers CEO Michael Greenberg, the owners of Slip Bar, and Job Barley on the International Boardwalk, and previous law enforcement main Keith Kauffman. 

Sanford and Jones plan a $2 million transform of the two structures.

“To connect them spiritually and layout-intelligent,” Sanford said. 

The former Chillers now serves as business space for the BeachLife festivals. It will be intended to supply audio performances, art displays, game titles and conferences. 

The Ruby’s kitchen area will provider equally properties. The California Surf Club would be public.

“Like the Seaside Lagoon model,” Sanford reported. “Think of it like a substantial hotel foyer and cafe it’s much more of a hangout and a hub.”

Showers, bicycles and attainable paddleboards will be offered. 

“It seems like a area you can occur in off the water,” Commissioner Carlson reported.

Sanford and Jones to begin with sought a 15-12 months lease with the city.

“We comprehend the gradual actions coming out of a 20-yr time of tumult at the waterfront,” Sanford said. “We want to be a credible tenant and be there forever, but the 1st move is 10 a long time.”

The impetus for California Surf Club started with an observation.

“I discovered, there’s just no lifestyle down there. There is just absolutely nothing,” Sanford reported of where the two properties are. 

Neighboring Seaside Lagoon is closed 8 months out of the calendar year.

Jones, the son-in-law of High-quality Seafood co-founder Pete Dragich, Jr., introduced in May perhaps that the spouse and children-owned enterprise leased the former Ruby’s, with strategies to flip it into a “California barbecue” cafe.

Sanford is also a companion in Primo Italia, and The Rockefeller dining places in Riviera Village, Hermosa Beach and Manhattan Seaside.

“Music, arts, group, situations, sports, and making the most of sunsets – the California Surf Club will turn into the heart of the waterfront,” Sanford reported. “It will deliver our group a put to assemble around what we really like most – the ocean and salty air.” ER